iOS and Android app development

Who is app development for?

• Businesses adding a mobile channel — bookings, orders, loyalty, member areas or customer self-service.
• Startups building an MVP that need a focused first version they can put in front of real users quickly.
• Companies with an internal process on paper or spreadsheets — field teams, inspections, deliveries, staff scheduling.
• Owners of an existing app that is slow, crashes, was rejected by Apple or Google, or hasn't been updated in years.
• Teams that want AI inside their app — chat assistants, smart search, voice input, summaries or recommendations.

Native or cross-platform: which should you build?

There are two main ways to build an app for both iPhone and Android, and we recommend the one that fits your budget, timeline and features rather than a favourite technology.

	Cross-platform (React Native / Flutter)	Native (Swift for iOS, Kotlin for Android)
Codebase	One shared codebase for both platforms	Separate app for each platform
Cost and time	Usually lower — one team, one build	Higher — two builds to maintain
Performance	Very good for most business apps	Best for heavy graphics, audio, camera or complex animations
Device features	Most features via plugins	Full, immediate access to every new OS feature
Best for	MVPs, booking, e-commerce, content and business apps	Platform-specific apps, widgets, wearables, performance-critical apps

For most business apps, cross-platform is the better value. When an app depends on deep platform integration, we build natively. We also build native Apple-platform software ourselves: our product Clipboardly is a native Mac app.

What's included?

• Product discovery: goals, users, core features and a realistic first version
• UX flows, wireframes and UI design for iPhone and Android, plus a clickable prototype
• App development in React Native, Flutter, Swift/SwiftUI or Kotlin
• Backend and APIs: user accounts, databases, admin dashboard, payments and integrations
• Push notifications, in-app purchases and subscriptions where needed
• AI features: chat assistants, voice input, smart search and content generation
• Analytics and crash reporting (GA4/Firebase) so you see how the app is used
• Testing on real devices, plus TestFlight and Google Play internal testing builds
• App Store and Google Play submission: listings, screenshots, privacy details and review
• Source code, accounts and documentation handed over to you

How does the app development process work?

1. Discovery (1–2 weeks). We define who the app is for, what the first version must do and what can wait, and agree on success metrics.
2. Design (2–3 weeks). User flows, wireframes and visual design, turned into a clickable prototype you can try on your phone.
3. Build in sprints. Two-week sprints, each ending with a test build you can install, so you see progress throughout.
4. Test and launch. Device testing, beta testing with real users, then store submission. We handle Apple and Google review feedback until the app is approved.
5. Support and improve. Bug fixes, OS updates, analytics reviews and new features on a care plan.

A focused MVP typically takes 8–14 weeks from discovery to store launch. Larger apps with many integrations take longer; you get a timeline in the written plan before work starts.

What does Apple and Google review require?

Both stores review every app before it goes live. Apps are commonly rejected for crashes, broken links, incomplete features, missing privacy information, unclear purchase flows, or account sign-up without a way to delete the account. We design for these rules from the start: privacy labels and data-safety forms filled correctly, sign in with Apple where required, in-app account deletion, and payments that follow each store's policies. You publish under your own Apple Developer and Google Play developer accounts, so the app belongs to your business.

How do you keep an app fast and secure?

We keep the app lean, load data efficiently and test on older, mid-range devices — not just the newest phones. Data is sent over encrypted connections, sensitive information is stored in the device's secure keychain or keystore, and API keys and secrets stay on the server, never inside the app. Crash reporting and analytics show problems early so they're fixed before most users notice.

How is app development priced?

Apps are quoted as a fixed-price project based on the agreed scope — the number of screens, features, integrations and platforms — after discovery. Larger products can be split into phases, starting with an MVP. After launch, an optional monthly care plan covers hosting, monitoring, OS updates, bug fixes and small improvements. Apple and Google developer account fees and any third-party services are paid directly by you.