Growbig100

Meta and Google ads, built on tracking you can trust

We set up measurement first — Meta Pixel, Conversions API, GA4 and offline conversions — then build and optimise campaigns around the leads and sales that actually matter.

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Paid ads management means planning, building and optimising Meta (Facebook and Instagram) and Google Ads campaigns so your budget produces leads and sales at a profitable cost. Growbig100 starts with accurate tracking — Meta Pixel, Conversions API and GA4 — because ad platforms can only optimise for the results you measure.

Why does tracking come first?

Since browser privacy changes and iOS tracking limits, a large share of conversions never reach ad platforms through the browser pixel alone. When Meta and Google can't see which clicks became leads or customers, their algorithms optimise for the wrong people and your cost per result climbs. Fixing measurement is often the fastest way to improve results without spending more.

We set up the Meta Pixel together with the Conversions API (server-side events), configure GA4 key events and Google Ads conversions, add enhanced conversions where possible, and — for businesses that close deals offline — send qualified leads and sales back from your CRM. Every event is deduplicated and tested before campaigns launch.

Who is paid ads management for?

  • Service businesses and clinics that want booked appointments, not just form fills
  • B2B companies generating demo requests and qualified leads
  • E-commerce brands that need profitable return on ad spend
  • Businesses using click-to-WhatsApp or Messenger ads that need every conversation answered and tracked
  • Teams already spending on ads who aren't sure what's working

What's included?

  • Account audit: structure, tracking, audiences, creative and wasted spend
  • Meta Pixel and Conversions API setup with event deduplication
  • GA4 key events, Google Ads conversions and enhanced conversions
  • Offline / CRM conversion uploads for lead-based businesses
  • Campaign strategy, audiences, budgets and bidding
  • Ad creative direction and copywriting; static and video briefs
  • Landing page recommendations or builds with our web design service
  • Weekly optimisation and monthly reporting in plain language

Meta Ads: what do we run?

On Facebook and Instagram we run lead-form, conversion and click-to-WhatsApp campaigns, retargeting and creative testing. For lead campaigns we connect instant forms or WhatsApp conversations to your CRM so leads are contacted within minutes — paired with a WhatsApp AI agent, every ad conversation gets an instant reply.

We run search campaigns on high-intent keywords, Performance Max where it fits, and remarketing. Search campaigns are built with tight keyword themes, negative keyword lists and ad copy matched to landing pages, so you pay for searches that are likely to convert.

How does the process work?

  1. Audit and tracking (weeks 1–2). We review your accounts and fix measurement before changing campaigns.
  2. Strategy. We define target cost per lead or return on ad spend, audiences, offers and budget split.
  3. Build. We build campaigns, write ads, brief creative and set up landing pages.
  4. Launch and learn (weeks 3–6). We launch with controlled budgets and let the platforms learn on good conversion data.
  5. Optimise and scale. We cut weak audiences and ads, test new creative and scale what's profitable.

How is ads management priced?

Ads management is a monthly retainer based on the number of platforms and campaigns and your ad spend level, with a one-time setup fee for the audit and tracking. Your ad budget is paid directly to Meta and Google from your own accounts — we never mark up media spend.

What is the Meta Conversions API?

The Conversions API sends events such as leads and purchases from your server to Meta, instead of relying only on the browser pixel. It recovers conversions lost to ad blockers and browser limits, which gives Meta better data to optimise your campaigns.

How much should I spend on ads?

Enough for the platform to learn — usually enough budget to generate several conversions per week per campaign. We recommend a starting budget based on your target cost per lead and expand it once results are proven.

Who owns the ad accounts?

You do. Campaigns run in your Meta Business and Google Ads accounts, paid with your card. We get partner access and you keep everything if we stop working together.

How soon will I see results?

Tracking fixes can improve reporting immediately. Campaigns typically need two to six weeks of learning before performance stabilises and can be judged fairly.

Do you create the ad creative?

We write ad copy and creative briefs, produce simple static creatives, and work with your designers or video team for larger productions.

Can you track leads that close offline or over WhatsApp?

Yes. We connect your CRM so qualified leads and closed deals are sent back to Meta and Google as conversions, letting the platforms optimise for real customers, not just form fills.

Web Design & Development

Fast, mobile-first, SEO-ready websites and landing pages that load in under two seconds and turn visitors into enquiries.

Marketing Automation

CRM pipelines, Clay enrichment, automated follow-up sequences and reporting that shows which channel produces revenue.

WhatsApp AI Agent

AI agents on the official WhatsApp Business API that reply instantly, qualify leads, take bookings and send reminders — in any language.

Want ad spend you can trace to revenue?

Fill in a short application. We verify every business first, then send you a meeting invite if we're a good fit.

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